Los Corrals Menus
Partnered with the owner of Los Corrals & U.S. Foods graphic designers to update, enhance, and organize the menu twice (2022-2024)
Second Edition
Copy Editing
Strategy: Simple Changes
Menu V.2 Second Edition:
Simplified and Updated for the 75th Anniversary
#Summary
A. Cleaned up Descriptions & Formatting on Lunches & CYOP
(Gave each item its own description, Eliminated "seafood taco" header)
B. Changed the Carne Asada Burrito to the Corral Style Burrito
(A reaction to high steak prices and a request to sell less.)
C. Raised Prices & Standardized Charges
(e.g. 4.00 tacos & 3 for 10.00, Add Shrimp $3, Add Carne Asada $4)
Menu V.1 First Edition:
Upsized to Reusable Legal Size Menus to Make for An Easier Read
#Summary
A. Expanded Liquor Menu to Answer Guest Questions
(e.g. "What tequilas/whiskeys/rums/vodkas etc. do you have?")
B. Separated Specials and Dinners to Eliminate Repetitive Text
(items that come with tortillas, guacamole, sour cream, and pico =dinners)
C. Raised Prices & Increased Incentives to Buy More
(e.g. 3.50 tacos & 3 for 9.00 instead of 3.10 tacos & 3 for 9.00)
Menu V.0 Before Fuller Organization:
*Downsized to Double Sided Letter Paper for Covid
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